claro Brazil - A plan for everyone.
This mobile prepaid plan commercial was a big hit. Literally.
We were asked to put two of the biggest Brazilian artists together to promote a mobile prepaid plan.
So we did. By creating a major hit song that everyone would talk about.
And they did.
The hit song “Prezão”, was inspired by “Você Partiu Meu Coração” and “Corazón”.
With the two biggest Brazilian artists available, Anitta and Nego do Borel (+65 million followers), we created a viral song that made a prepaid card ad something people actually listened to on repeat.
Our KVs were just as unique as our song.
In partnership with Pict Studio, we produced pieces made of paper, in which several 100% paper elements were created, folded, assembled, and glued to generate a graphic, modern result. See the print ads below.
