Donate a Match – Personal Project

Tinder matches that make a difference.

9 countries. 60,000 clothing items donated. 30 million people reached worldwide. 18,000 lives changed. The most important project of my life.

During the winter, people look for warmth. But not everyone can have it.

That's why Tinder and Entrega por SP partnered to make a warmer winter in Brazil.

 

I created “Donate a Match”.

A campaign that ran live on a platform everyone turns to for warmth and connection- Tinder. I created hundreds of profiles for the many homeless people around the city for people to match with. Once a match was made, the profile requested any type of donation: clothes, blankets, underwear, etc. to make winter warmer for those who need it most.

You can understand the mechanics in the video below, along with the campaign results, effectiveness, and scale.

 

  • Outdoor awareness posters were created using metalized polyethylene - a material that reflects 90% of radiated heat back to you.

  • We simulated materials used by homeless people, like trash plastic bags.

  • And newspapers.

Encontro com Fátima Bernardes

Globo TV – Brazil

The biggest Brazilian TV channel with one of the most prestigious presenters of all time.

6 minutes in air.

Recognitions

Finalist – Future Lions

Silver – FIAP awards

Shortlist – New York Festivals

Bronze – ANDY Awards

Gold - Golden Awards of Montreux

+ most important: 114,000 pieces of clothes donated and 18,000 helped people.

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