Bic Pen - Big Stories.

Imagination is limitless.

Luckily, so is a BIC pen.

What if J.K. Rowling wrote the entire Harry Potter series with.... a single pen?

These print ads play on the fact that a Bic pen lasts forever (or at least long enough to complete the world's most popular fantasy heptalogy novels).

The campaign was mentioned across various media channels such as Ads Of the World, Comunicadores, Shane Graphique, and the list goes on.

Bic Pen - Big Stories.

Imagination is limitless.

What if J.K. Rowling wrote the entire Harry Potter series with.... a single pen?

The campaign was mentioned across various media channels such as Ads Of the World, Comunicadores, Shane Graphique, and the list goes on.

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